
Outerwear
Three patch pockets, a straight hem and no lining, because a lining is what stops a jacket taking your shape. It is deliberately uncomfortable for two weeks and then it is not.
£185
Size
Demonstration build — there is no cart, no stock count and no payment here. The Chore Jacket, size L, would be the selection a real shop would carry to checkout.
Worn in, not launched
Day 1 · Off the rail
Off the rail
Deep even indigo, sharp creases where it was folded, cuffs that hold their shape.
Cut and sewn in a twelve-person workshop (demo)
Stiff enough to stand up on its own for the first fortnight.
This demonstration shows the front-end retail experience only: collection, product story, wear timeline and size guidance. There is no cart, no stock count, no payment and no order. A real checkout, inventory sync, fulfilment and payments are integration work — Boostly treats those as a Custom Build, not part of a standard website.